Hired

Data-driven candidate reports and landing page for a talent marketplace.

Data vizLandingReport
Hired: cover

Hired connects software talent with companies that want them. The work covered both the data-driven candidate report and a marketing landing page that introduced it.

Role
Product Designer
Company
Hired.com
hired.com

Problem

Hired had survey data on 170K interviews, 10K companies, and 98K seekers, a rare window into the tech labor market. What it didn't have was a compelling way to publish it. Annual State-of reports needed to read like editorial pieces, not data dumps, and each topic needed its own art direction without fragmenting the brand.

Approach

I worked across four reports in parallel (Software Developers, Wage Inequality, Salaries, and a system-level cover anthology), treating each as an editorial product with its own visual language, anchored to a shared methodology and typographic system.

Hired: process sketches exploring low-poly globe concepts
Early sketches exploring the low-poly globe motif that anchored the Salary Report.

Concepts moved from hand sketches to refined 3D forms before any pixels hit the page. Working in low-fidelity first kept the team focused on which metaphors actually carried the data, and which were just decoration.

Hired: methodology section with key stats and table of contents
Methodology and TOC: 170K interviews, 10K companies, 98K candidates underpinning every claim.

Every report opened with a transparent methodology page. Surfacing the sample size up front (170K interviews, 10K companies, 98K seekers) earned the reader's trust before a single chart appeared.

State of Software Developers

Hired: Software Developers hero with rainbow sunburst
Dark hero with rainbow sunburst, signaling a developer-focused, technical read.

The developer report leaned into a dark, energetic palette with a rainbow sunburst hero. The visual language echoed terminal aesthetics and the gradient breadth of modern dev tooling.

Hired: world map and bar chart of programming languages
Geographic demand paired with language popularity: two patterns, one spread.

Data viz patterns repeated across the report: a world map for geographic demand, horizontal bars for language popularity, and consistent legend treatment so readers built fluency by page three.

State of Wage Inequality

Hired: dense wage gap dashboard with comparative breakdowns
Dense comparative views: gender, race, and role intersecting across markets.

The wage gap data was the densest of the set. The dashboard spread compressed multiple breakdowns into a single scannable grid, with red key findings doing the editorial pointing.

Hired: Wage Inequality editorial sections with portraits
Editorial layout with portraits, humanizing the numbers behind the gap.

Portraits and pull quotes broke up the statistical chapters. Putting faces against the figures kept the report from reading as an abstract spreadsheet. The people inside the data stayed visible.

State of Salaries

Hired: Salary Report light layout with low-poly globe
Light, optimistic layout: the low-poly globe carrying the geographic narrative.

The Salary Report flipped to a light, optimistic palette. The low-poly globe sketched earlier became the anchor visual: abstract enough to feel global, concrete enough to read as data.

Hired: city storytelling spreads with US salary map
City-by-city storytelling: salary deltas grounded in specific markets.

Per-city storytelling let national averages get specific. A reader in Austin or Toronto could find their market in two scrolls and compare their compensation against the regional benchmark.

Hired: responsive mobile views of report spreads
Mobile views: long-form data designed to hold up on a phone.

Most readers found the reports on social. The mobile experience treated long-form data as a vertical scroll, collapsing multi-column spreads into single-column reads without losing the editorial rhythm.

Outcome

Seen as a set, the four reports functioned as a system, each carrying its own art direction while sharing a methodology, typographic spine, and editorial cadence. The data-driven reports drove brand awareness for Hired as the authoritative voice on the state of tech hiring.

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