Tecorio

Tecorio is a B2B marketplace MVP for the beverage industry — connecting service providers with buyers end-to-end, fully responsive.

Year

2016

Role

Lead Designer

Problem

The German beverage and packaging industry runs on specialized machinery — filling lines, labelers, palletizers — that breaks at inconvenient times and requires operators, electricians, and technicians who actually know the equipment. Generic freelance platforms didn't speak the domain, and employers were stitching together coverage through phone trees and personal networks.

Tecorio's MVP needed to prove a two-sided marketplace could work for a niche industrial trade: surfacing the right specialists to employers, giving freelancers a credible place to be found, and handling the operational glue — chat, jobs, invoicing — without feeling like a generic gig site.

Approach

Two-sided value, made visible up front

The freelancer side leads with a search-driven directory and rich profiles — trade, experience, certifications, languages, location. Employers can scan candidates the way they'd scan a referral list, and freelancers get a structured place to represent themselves beyond a CV.

Jobs that read like the work

Employer dashboards consolidate posted jobs, applicants, and conversations. Job detail pages use the industry's own vocabulary — machine families, shift patterns, site locations — so a technician browsing listings sees a job that reads like the work, not a generic 'engineering role.'

Conversations where the deal happens

Hiring in this trade is rarely one-click. We built chat directly into the platform so employers and freelancers could negotiate scope, confirm dates, and clarify site details without dropping to email — which also kept a record for invoicing later.

Onboarding for both sides

Both sides have a guided onboarding. Employers describe their company, sites, and typical hiring needs; freelancers walk through trade, skills, availability, and rates. Each step does double duty — collecting the data the marketplace needs to match, while teaching the user what good looks like on the platform.

Invoicing and the engineering hub

Money moves through the platform: freelancers see invoices and payment status, employers see what's owed and what's settled. Alongside it, an engineering content hub gives both sides somewhere to learn — industry articles, equipment notes, and trade context that helped Tecorio read as a specialist platform rather than another generic gig board.

Outcome

The MVP shipped as a coherent system — search, jobs, chat, onboarding, invoicing, content, and a full set of transactional emails — all sharing the same teal brand, components, and tone. Designed for desktop with a responsive grid; mobile views are not shown in this case study.

What I'm proudest of: the system held together across surfaces. The same care that went into a search result went into the invoice row and the email confirming a booking — which is what made an MVP for a niche industrial marketplace feel like a real product.